UM IMPARCIAL VIEW OF SEGURANçA PUBLICITáRIA

Um Imparcial View of Segurança publicitária

As a result, header bidding allows publishers to maximize revenue by increasing competition for ad space, which raises the average bid price. If an advertiser wishes to buy high-priority impressions, they will need to pay more for it.On the publisher side, RTB can help increase revenue by opening inventory to more buyers simultaneously. Publishers

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